Medoxa - (Patient)

• Simplify doctor discovery & booking : Enable patients to search, filter, and book doctors by specialty, location, and availability, while providing access to doctor profiles and reviews.
• Streamline appointment management : Allow patients to view, reschedule, or cancel appointments and receive timely reminders.
• Support dependent care : Provide functionality for patients to manage and book appointments on behalf of their dependents.
• Digitize health records : Allow patients to securely upload, view, and share medical reports and histories with healthcare providers.
• Improve medication adherence : Offer customizable medication reminders with detailed instructions and schedules.

• Stakeholder mapping: Identified all key stakeholders involved in a patient’s healthcare journey, including patients, doctors, labs, and pharmacies.
• Patient interviews: Conducted interviews to gain insights into behavioral patterns and decision-making factors when choosing healthcare services (e.g., doctors, hospitals, labs, pharmacies). Considered variables such as age, gender, and medical history.
• Doctor/Expert interactions: Engaged with medical professionals to understand the diagnostic process—covering documentation, management of medical history, and interpretation of lab reports.
• Holistic understanding: Mapped the interdependencies between patients, providers, and supporting services to identify opportunities for a seamless end-to-end healthcare experience.

There has been significant growth in the digital healthcare sector in India. As part of the market study, three leading apps were shortlisted and analyzed to understand their features and limitations.

Based on the research and the data gathered, personas were developed representing a potential user group.

Drawing from my research and collected data, I began developing the Information Architecture. This IA acts as a blueprint for the app’s development, outlining core features and structure, enhancing the user journey and usability, and ensuring scalability and consistency.

• Seamless Doctor Discovery & Booking : Designed a user-friendly search and filtering system allowing patients to easily find doctors by specialty, location, and availability, with access to detailed profiles and reviews.
• Appointment Management : Enabled patients to schedule, reschedule, or cancel appointments effortlessly, with timely reminders to reduce no-shows.
• Dependent Care : Introduced functionality for users to add dependents and manage their healthcare appointments within the same app, streamlining family healthcare management.
• Digital Health Records : Created a secure and organized system for uploading, storing, and sharing medical records, ensuring doctors and patients have quick access to medical history.
• Medication Management : Developed reminders with customizable instructions and timing, helping patients adhere to prescriptions and improve treatment outcomes.
• mproved Collaboration & Productivity : Designed workflows that connected patients, doctors, and healthcare providers seamlessly, reducing delays in diagnosis, follow-ups, and approvals.
• Intuitive & Consistent Design Language : Established a cohesive design system that simplified navigation, ensured accessibility, and reduced cognitive load for patients across all touchpoints.

I developed low-fidelity prototypes to test out the workflows.