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CBA

Comprehensive Business Analysis (CBA) is a tool that enables Emirates to visualize and track the performance of various aspects of its business. It consolidates raw data and presents it in structured, accessible formats, making complex information easier to interpret.

The application empowers users to inspect and transform unorganized data into relevant insights, allowing analysts to explore trends, identify opportunities, and make data-driven decisions more effectively.

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CBA
Dashboard
Channel Performance
Channel Details
Passenger Overview
POS

Design Process

  • Stakeholder Discussions: Engaged in extensive discussions with business analysts to understand how they interpret data, the parameters they prioritize, and the challenges they face in deriving insights.
  • Understanding Constraints: Considered limitations of the available screen space, as the existing visualization software imposed restrictions that directly influenced the design approach.
  • Data Visualization Study: Explored various visualization methods to ensure complex datasets could be represented clearly and intuitively, enabling users to extract meaningful insights at a glance.
  • Balancing Clarity & Usability: Focused on designing layouts that conveyed information effectively without overwhelming the user, balancing depth of detail with overall ease of use.
High-Fidelity Wireframes
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