Objective
The objective of the Featured Results feature is to simplify the process of selecting flights for multi-leg journeys, where users often feel overwhelmed by comparing numerous options.
- User Goal: Reduce cognitive load and help users reach decisions faster by surfacing the most relevant results (fastest, cheapest, best overall).
- Design Goal: Provide flexibility and control by allowing users to adjust or switch preferences seamlessly.
- Business Goal: Streamline the booking journey, leading to higher user satisfaction and improved conversion rates.
Explorations & research
Studying the behavioral pattern of customers in choosing flights for multi-leg or roundtrip journeys helped me to identify the areas for improvement.
Analysis of competitor`s approaches in handling similar scenarios were closely studied and recorded
Solution
- Based on the inputs provided by the user Featured Results generates flight suggestions for multi-leg journeys using three key criteria: fastest, cheapest, and best overall.
- This reduces cognitive load by eliminating the need to manually compare numerous flight segments.
- The feature maintains flexibility, allowing users to seamlessly modify their preferences.
- By balancing speed, affordability, and overall value, it delivers a more efficient and user-friendly booking experience.