Hello,
Iam Sooraj MS

UI/UX designer

With over 8 years of experience as a UI/UX designer, It has been my focus to engage in a design process that involves data-backed research, rapid iteration, and building pixel-perfect UI`s.

A keen eye for detail and a thorough understanding of user experience have helped me build impactful designs.

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Portfolio

1Finance

A mobile app that offers a range of financial tools and services, helping users make informed decisions about budgeting, saving, investing, and planning. With personalized insights and real-time updates, it empowers users to optimize their finances and achieve long-term financial goals with confidence and ease.

    Objective

    Design a seamless and intuitive mobile app for 1finance that combines multiple tools like Loan Calculator, EMI Calculator, Tenure Planner, Retirement Planning, Portfolio Assessment, and more, to empower users in managing their financial journey.

    User Research

    Understanding the User needs

    The target audience for 1Finance includes:

    • Young professionals (ages 22-35): They are tech-savvy, open to financial planning tools, and value quick, actionable insights.
    • Middle-aged users (ages 36-50): Primarily concerned with long-term planning (e.g., retirement) and more complex financial products (e.g., loans, investments).
    • Retirees (ages 50+): Looking for retirement planning, budgeting, and portfolio assessment tools.
    User Pain Points
    • Complexity of Financial Tools: Most financial apps are either too basic or overly complex. Users often feel overwhelmed.
    • Lack of Clear Guidance: People often struggle with understanding their finances without expert advice.
    • Fragmented Solutions: Multiple apps for loan management, retirement planning, and portfolio assessment lead to confusion and inefficiency.
    • Mobile-first Experience: Many finance tools don’t provide optimized mobile experiences for on-the-go financial planning.

    Competitor Analysis

    A detailed review of existing finance tools revealed a few critical areas where 1Finance could stand out:

    • Holistic Financial Planning: Integrating multiple aspects of personal finance into one platform (loans, investments, retirement, budgeting).
    • Simplicity in Design: Clear, digestible information, and easy navigation.
    • Engagement: Offering value-added features such as personalized financial advice or insights.

    Ideation

    • Loan Calculator: Helps users calculate loan amounts, interest rates, and monthly installments.
    • EMI Calculator: Assists users in calculating the EMI for their loans based on the interest rate, tenure, and loan amount.
    • Tenure Planner: Allows users to plan their loan repayment period and see how it affects their monthly payments.
    • Retirement Planning Tool: A tool that calculates how much users need to save to retire comfortably, including expected inflation rates and desired lifestyle.
    • Portfolio Assessment: Helps users evaluate their investments in terms of risk and returns.

Sneaker Store

An online sneaker store that makes shopping easier and more fun by providing a range of products that users can virtually try on. Virtual Try-On uses augmented reality to help you visualize how a pair of shoes will look from every angle.

    Project Overview

    Sneak is a mobile application that provides a personalized and engaging online shopping experience for sneaker enthusiasts and others. Using AR consumers can browse through a wide range of products and virtually try them on. This allows them to make better purchase decisions.

    The app also provides a platform to share and interact with other consumers. Users can post photos, comment and interact with other consumers through the "community" section. Users with the most likes are rewarded with exclusive offers.

    Understanding the Problem

    Despite the fact that there are several options for consumers to buy sneakers online most of them fail to provide an engaging experience for users. It can be difficult to make a purchase decision based on a few images and limited information.

    In addition to that these market places fail to cater to the evolving consumer base that are active social media users and are often tech savvy. These behavioral patterns are often ignored or underutilized.

    Market Research

    Sneakers are classified as shoes made especially for playing sports or engaging in other forms of physical activity. They are referred to as the category of footwear that has a rubber or synthetic sole that is flexible. Cloth, leather, or synthetic alternatives make up the upper part of the shoes. These shoes are frequently worn as daily shoes

    Why is the demand for sneakers growing at a rapid pace?

    Along with people's better lifestyles and rising disposable income, the demand for more comfortable and cutting-edge footwear is one of the main drivers in the growth of the global sneakers industry. Additionally, there are countless chances for market expansion due to the growing preference for stylish, branded, and high-fashion footwear among all age groups and the accessibility of easily customizable and cutting-edge features in footwear. One of the reasons sneakers are such a popular option is the freedom to move quickly and safely when walking, running, and jumping. Flexibility is essential, and sneakers can be styled for any occasion.

    What are the factors that influence consumer interest?

    Consumers' decisions to buy sneakers are influenced by the fashion choices of the celebrities and athletes they admire. Since different actors and athletes are well-known in different countries and regions, manufacturers of footwear and other athleisure clothing use different brand ambassadors in various nations according to their level of popularity. Social media also plays a significant role in brand perception.

    Market Outlook (2022-2032)

    User Research

    Interviews with stakeholders were conducted to understand the users' needs, expectations, pain points and concerns. It was also designed to gain insights into the social media and online behaviours of potential users.

    Persona

    Personas were developed to represent the user group and their pain points. This helps in focusing on who the target audience is, their expectations, concerns, and motivations.

    Empathy Map

    Empathy map is used to gain deeper insights into the customers. Much like user personas, it helps in narrowing down the target group's thoughts, feelings, motivations, desires, and needs.

    User Flow

    User flows break down the tasks performed by a user. This helps in visualizing wireframes

    Ideation

    In the process of ideation, it was important to answer a few questions.

  • How to improve customer engagement?
  • How to utilize social media behaviors of users to improve overall engagement?
  • How to enhance the shopping experience for users?
  • Would it be possible to provide customers with better information so that they can make better purchases?

    Wireframes

    Wireframes were developed taking into account the insights learned from market research and user research.

    Based on studying various ecommerce apps I decided to proceed with a similar navigational structure that our user base was already familiar with.

    On the home page and product details page, the virtual try-on feature was highlighted.

    Community was another feature that was highlighted on the home page. A quick access button was included in the bottom navigation for community.

    Screen analysis

    Home

  • The home page incorporates both product-generated and user-generated content. In addition to providing information regarding special offers and key features, it also gives an insight into trending community activity.
  • Information regarding Virtual Try-on products is provided at the top along with related products.
  • The community section showcases "Photo of the day" which provides quick access to the trending user generated images within the community.

    • Community

  • Users can share and comment on photos and videos of products they have purchased or tried virtually through the app.
  • This enhances the customer experience and contributes to higher conversion rates.

    • Product List

  • Provides a list of all available shoes that can be filtered through various options to find the desired product.
  • The product thumbnail displays various visual indicators, like new, virtual try-on, available colours, etc.

    • Virtual Try-on

  • Virtual try-on uses augmented reality to help users visualize how a pair of shoes looks from every angle.
  • They can browse through various color options and it will reflect on their virtual experience.

    • Product details

  • 3D view and images of the product from different angles can provide a better understanding of the product.
  • The virtual try-on feature allows customers to try out selected products using augmented reality.
  • Insights gained from the comment section will help in making better purchase decisions.

    • Cart

  • Customers can delete or move items to their wishlist. They can also make any changes to their order before they proceed to pay.

    • Orders List

  • Orders list provides the list of items that are awaiting delivery and that have been delivered.
  • Users can review their order details and make the necessary changes if needed. They can also track their order to know when they can expect delivery.

Featured results

Simplifies the process of choosing flights on a multi-leg journey by facilitating quick and easy decision-making for the customers.

    Explorations & research

  • Studying the behavioral pattern of customers in choosing flights for multi-leg or roundtrip journeys helped me to identify the areas for improvement.
  • Analysis of competitor`s approaches in handling similar scenarios were closely studied and recorded.

    Solution

    The "Feature Results " module incorporates filter categories like "cheapest", "best" and "shortest " making it easier for the customers to choose their flights.

    Wireframing the solution

    A low-fidelity prototype was developed to test out the updated workflow

    Based on testing, I made necessary changes to the low-fidelity prototype and began my work defining the design specifications, and implemented them on the high-fidelity prototypes.

Booking Portal

An app intended for travel agents to manage ticket bookings and provide additional services for Emirates customers.

The refreshed design was to incorporate new technology and include updated workflows to improve the overall efficiency.

    Objective

  • To design categorically organized modules to record or edit customer information.
  • To make it easy for agents to handle customer data on a call or face-to-face interaction.
  • To ensure efficiancy of the system to save time for both customer and the agent.

    Understanding the problem

  • Extensive discussions with agents helped me understand how they handled diverse customer requests and the challenges they faced. These interactions gave me insights into their workflows and behavioral journeys.
  • Held discussions with our developers to get their recommendations on improvements we could bring to the updated design.

    Gathering insights

  • The taskflow of the existing application was mapped out to determine the functionality, paint points and the time taken to perform various tasks.
  • Necessary changes were made to the task flow after careful analysis of the pain points and key areas that needed improvement.

    Wireframing the solution

  • Based on the updated task flow, low-fidelity prototypes were developed. The protypes were peer-reviewed and tested by the agents to ensure their feasibility and functionality. The feedback was taken into account to make necessary alterations to the prototypes.
  • I helped in defining the design language that was crucial in bringing cohesion to a project with numerous modules and components.
  • I worked closely with developers to ensure the implementation of designs and interactions as per the guidelines.

Cropit

Cropit helps in managing and customizing digital assets while also making it easy for various teams to collaborate.

    Objective

    At Emirates, a sizable library of digital assets is maintained to serve multiple requirements of various creative teams. The task was to develop a solution that makes the management and maintenance of these digital assets easier and accessible across various teams to enhance their productivity.

    Explorations & research

  • I worked with the creative team that dealt with the request for generating artwork for emirates.com. This gave me insights into their workflow and the types of requests they were handling.
  • I got ample opportunity in learning how they managed the massive library of digital assets and how they were sharing it across different teams.
  • The system developed by the creative team for editing the artwork consumed a lot of time, especially when multiple requests had to be handled, which had to wait for further approval.
  • I also had extensive discussions with the marketing team to understand their workflow. My interactions helped me learn how they processed an artwork request and the factors they considered before approving the artwork.

    Market research

  • Among the many digital asset management applications, few were chosen based on specific requirements. I reached out to the creators requesting a demo and tried out their products. Furthermore, discussions with their representatives helped me understand the features and specifications of these applications.
  • Regardless of their extensive features, they failed to meet the specific requirements of Emirates.

    Wireframing the solution

    I shared my research findings with the team and proposed a custom tool that will cater to the specific needs of emirates.com. This would enhance the overall performance of all the departments involved.

Medoxa

Medoxa (App for patients) makes health care accessible and affordable for its users. It aims at empowering the users with the most accurate, comprehensive, and curated information, enabling them to make better healthcare decisions.

It aims at providing an end-to-end solution in healthcare for its customers.

    Objective

  • Patients can easily search for and book doctors using the app. They can filter doctors by specialty, location, and availability. Patients can also view doctors' profiles, read reviews, and book appointments.
  • Patients can manage their appointments using the app. They can view upcoming appointments, cancel or reschedule appointments, and receive appointment reminders.
  • The app also enables patients to manage their dependents' appointments. Patients can add their dependents to the app and book appointments for them.
  • Patients can manage their health records using the app. They can upload their medical reports, view their medical history, and share their health records with doctors.
  • The app allows users to create medication reminders that include specific instructions and timing for taking their medication.

    Explorations & research

    I started by identifying the stakeholders associated with a patient's journey in the healthcare industry.

    Interviewing consumers /patients gave me insights into the behavioral patterns of those seeking medical help. This helped me understand the factors taken into account when choosing medical facilities like hospitals/doctors, labs, and pharmacies.It also made me contemplate on the role of other key factors like age, gender, medical history, etc.,

    Interactions with doctors/medical experts helped me understand the diagnostic process, which includes documentation of the diagnosis, managing and tracking medical history, handling and analyzing lab reports, etc.

    Market research

    There is an influx of growth in the digital health care sector in India. Three popular apps were shortlisted and analyzed to scrutinize their pros and cons.

    Persona

    Based on the research and the data gathered, personas were developed representing a potential user group.

    Wireframing the solution

    I developed low-fidelity prototypes to test out the workflows.

    Later I worked on defining the design specifications and implemented them on the high-fidelity prototypes.

    Design Specification

Medoxa

(Doctors App)

Medoxa is a digital platform for doctors to effectively manage their interactions with patients and peers, thereby enhancing their professional performance.

    Objective

  • Design a platform for doctors to manage patient appointments and their medical records.
  • Monitor clinical inventory and perform other clinical tasks.
  • Manage multiple consultation profiles.
  • Connect with peers and other hospital staff.

    Explorations & research

    Interviews were conducted with doctors to gather data and gain insights into their workflow to learn how they manage and maintain their patient information.

    This helped me understand how they manage their multiple consultation roles at various clinics/hospitals and know how they track their clinical inventory and perform various official tasks.

    Persona

    Based on my research and the data gathered, I started building personas representing a certain type of user.

    Wireframing the solution

    I developed low-fidelity prototypes to test out the workflows.

    Later I worked on defining the design specifications and implemented them on the high-fidelity prototypes.

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Contact me at

soorajms.work@gmail.com